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Augusta, Ga. (May 1, 2008) - Cooking dinner in today's world can be challenging; from longer work days to picky eaters to over-sized portions. And for many it's become easier to eat takeout or frozen meals. Convenience foods have lead to a ready-made world.

Now, Châtel Farms is combining convenience with home-cooking with a new line of fresh, healthy, practical beef products to help bring millions of Americans back to the dinner table. Inspired by a French heritage rich in culture and cuisine, Châtel Farms Beef Crumbles are now available at Wal-Mart and Kroger stores in Alabama, Florida, Georgia, South Carolina, and Tennessee. The product will soon be launched nationwide.

"Today everything is about quality, value and convenience," said CEO of FPL Food, LLC and founder of Châtel Farms, François Léger. "From enjoyable appetizers to comforting entrees, Châtel Farms products provide the ingredients for quick and delicious solutions for the person or family-on-the-go. Creating a variety of right-sized meals all through out the week is easy with ready-to-cook Beef Crumbles."

Châtel Farms Beef Crumbles products are 100 percent pure ground beef and come in ready-to-use, re-sealable packages in two varieties - 80 percent lean and 85 percent lean. The Crumbles are flash frozen and crumbled using an innovative proprietary technology providing consumers quality ingredients in convenient sizes.

Simply pre-heat a nonstick skillet over medium-high heat, add frozen Beef Crumbles directly into the pan and cook while stirring for approximately two minutes. Then add your favorite sauces and seasonings and you're well on your way to serving up a wholesome, tasty dish for you or the entire family.

About Châtel Farms
Châtel Farms delivers innovative, quality products with an emphasis on fresh ingredients, convenience and affordability. Châtel Farms is a brand of FPL Food, LLC, a privately-owned company with nearly 800 employees in Augusta, Ga.